I’ve always liked this story about Betty Crocker and how General Mills took such care in designing the experience of making a cake. They’d been espousing speed and ease in the kitchen since 1931 with products like Bisquick, but this … Continue reading
I have to admit I only tried Pidoco° very briefly at UX Brighton last week, but I was impressed with what I saw. They’ve integrated an Axure-style prototyping tool with a remote, moderated usability testing tool, and the price is … Continue reading
“The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” – Sir William Preece, Chief Engineer, British Post Office, 1878 “This telephone has too many shortcomings to be considered as a means of … Continue reading
This is going to be something special. Abtests.com is created by Bokardo, Performable, and KISSmetrics. In their words: “Our goal is simple: to help people test their web sites/applications and share that knowledge with others, making everyone smarter in the … Continue reading
Using a feedreader and can’t see the video? This post is all about the importance setting accurate expectations. One of my friends, Ofer Deshe, often uses this clip when running UX training workshops. What a great way of summing it … Continue reading
A while back I blogged about Eben Haber’s FOSS Video Note Taker. Well, if you’re on Mac and you’ve got $40 bucks, you might also want to consider Pear Note for OS X: Pear Note records audio and/or video while … Continue reading
Bryan and Jeffrey Eisenberg pack a lot of theory about the psychology of persuasion into the concept of a “call-to-action”, but at its simplest, a call-to-action is the area on a page that sums up its main purpose or goal … Continue reading
The whole point of user research is that you get to observe real members of your target user group interacting with your product. However, the cash incentive that you offer – typically £50 for an hour – is compelling enough … Continue reading
Back in the 1990s, when wireframing was a niche activity, you were pretty much limited to Visio or Illustrator. Nowadays there are a huge number of alternatives. If you want an online app, you can choose from Balsamiq, Just in … Continue reading
Dreamworks films are quite clever the way they have jokes for children and adults occur simultaneously, so everyone laughs out loud together. Sorry did I say children and adults? I meant children, adults and UI designers… Using a feedreader and … Continue reading