Monthly Archives: December 2010

Top posts of 2010 on 90percentofeverything.com

Here’s a few of the most popular posts I’ve written this year, enjoy! Dark patterns: user interfaces designed to trick people I first came up with the term “Dark Patterns” back in July 2010, and it’s great to see this … Continue reading

Dark Patterns: An Overview For Brand Owners

While my first presentation on Dark Patterns was aimed at Designers and Researchers, this one is aimed at Brand Owners and Marketers. There’s some new material here, but if you’ve been involved with the Darkpatterns wiki, it’ll be fairly familiar … Continue reading

Adding delays to increase perceived value: does it work?

A story on Hacker News yesterday kicked off a discussion about purposefully adding a delay to a service to increase perceived value. It started off with a link to Dan Ariely’s recent article on locksmiths: how they can open most … Continue reading

Hooray for crappy stationery

As an industry that claims to embrace early-stage, low-fidelity design, it’s somewhat ironic that we all feel pressured into using Moleskines that cost 20 cents per page, and pens intended for high value artwork and technical drawings. The process of … Continue reading