If this is true, it has to be the most famous, most catastrophic UI design blunder ever: “The error on the ship’s maiden voyage between Southampton and New York in 1912 happened because at the time seagoing was undergoing enormous … Continue reading
The UK government is currently working on plans for a new rail line, called HS2, intended to connect London to Birmingham, Edinburgh, Liverpool and Glasgow. The overall cost for the lines and rolling stock is estimated at a staggering £20.5 … Continue reading
So, a few people have been asking where I’m going next, and finally I’m able to say – I’m joining Clearleft in February! This means I’ll be leaving a UX Lead shaped-gap behind at Madgex. Care to fill it?
Back in May, I wrote a short post on how to make your own iPhone usability testing sled for £5. It’s pretty straightforward: cut a piece of acrylic to the right size and bend it to shape using a toaster. … Continue reading
Neuromarketing. Neurodesign. Neurocinema… The prefix “neuro” being treated like the new “2.0” and it bothers me. “Neuro” is not a fashionable synonym for the unconscious mind or the brain. It does not refer to an assorted collection of interesting pop … Continue reading