Aaron Levenstein: “Statistics are like a bikini…”

Statistics are like a bikini. What they reveal is interesting. But what they hide is vital. - Aaron Levenstein

I couldn’t help but repost this Aaron Levenstein quote from Brand Autopsy. I’ve been thinking about writing a post on the death of critical thinking for a while, but this pretty much sums it up. Statistics – and research in general – is carried out by *people*. People have motivations. Understand their motivations and you understand a lot about what they have done (either unwittingly or deliberately) to achieve the results presented to you.