Here’s a wonderfully dated video of David Ogilvy giving what looks like a keynote address to a Direct Response Advertising conference (by video, which must have been breathtakingly modern back in the 1960s). Ogilvy came from a background in research, … Continue reading
An old YouTube clip from Yes Minister (an early 1980s BBC political comedy), which shows how leading questions and tone setting can get you any results you want – if you’re willing to stoop that low. Via Nikos Karaoulanis.
Have you ever wondered why there are many clearly defined Design Patterns for good design, and Anti-Patterns for mistakes, but in the field of UX we have no recognised terminology for evil design? And why has the SEO industry always … Continue reading
WhatUsersDo.com is a UK-based remote, unmoderated, qualitative usability testing platform, somewhat similar to usertesting.com. You pay £25-£30 per participant, and for each one you get back a 20 minute screen recording with audio of them thinking aloud during the tasks. … Continue reading