“User experience is everything” – Evan Williams, Twitter CEO

“User experience is everything.   It always has been, but it’s still undervalued and under-invested in.   If you don’t know user-centered design, study it. Hire people who know it.   Obsess over it. Live and breathe it.  Get your whole company on board.”   – Evan Williams, Twitter CEO

→ From Evan’s article Ten Rules for Web Startups (2005).
→ Found via InspireUX.com