Here’s another Multivariate testing example from our friends at Maxymiser. The performance of each of these shopping basket pages were measured in terms of clickthroughs into the checkout process. Which do you think performed best? Answers in the comments with … Continue reading

A few months ago we had Alasdair Bailey of Maxymiser come and visit us at Madgex to give a talk on Multivariate testing. It’s fascinating to hear a specialist in the field of multivariate research talk openly about their findings. … Continue reading