Comments on: Copywriting: a life-saving kit. (A father’s day guest article)

By: Sue Brettell

Tue, 03 Jul 2012 17:51:14 +0000

I can’t tell you how good it was to read this post. Tony please write a book or a blog …people need your great advice!

There is a widening chasm between the craftsmanship and skill of pre-digital times and the dumming down (sic) of today.

As a digital designer and copywriter trained in the pre-digital days, I have embraced technology as a vehicle for my creative skill. On the other side of the coin, designers who’ve grown up with technology should be embracing the traditional values of good composition, both in design and copywriting â€“ because they do still matter.

]]>

By: Nick from NZ

Tue, 19 Jun 2012 21:39:17 +0000

By the way Harry – You’re in good company…
You get a mention in this breakfast talk on the Johnny Holland site:
http://johnnyholland.org/johnny-tv/arrogance-confidence-in-design-jonty-sharples/

]]>

By: Nick from NZ

Tue, 19 Jun 2012 21:34:09 +0000

Nice work Brignulls.

I can count on one hand the number of in-house word-smiths I’ve met working in digital…

…All of them hailed from marketing.

More often than not, copywriting is the make-or-break of an online service – be it tone of voice, strap-lines, messaging, button labels or instructional prompts.

So where are all the copywriters in digital media?

Are they interaction designers hiding behind Lorem ipsum?

]]>

By: Stacey

Mon, 18 Jun 2012 18:06:29 +0000

#10 – Sometimes just rearranging the sentences can add so much clarity and power to a piece.

]]>

By: Sue Neal

Mon, 18 Jun 2012 07:46:53 +0000

Thanks very much for a great post full of really practical tips – this is going to help me a lot. I’ll be on the look-out for intransitives, multi-syllables and unnecessary adjectives next time I write a post!
Thank you!
Sue

]]>

By: Dey Alexander

Sun, 17 Jun 2012 13:15:13 +0000

Your dad’s a wise man!

]]>