https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/ User Experience Design, Research & Good Old Fashioned Usability Wed, 01 May 2019 06:04:14 +0000 hourly 1 https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-596592 Sun, 28 Jun 2015 11:33:43 +0000 http://www.90percentofeverything.com/?p=5217#comment-596592 […] es un recorrido por diferentes diseños de tiendas y centros comerciales, que explica por qué Harrods vendía los sábados menos de lo esperado o cómo los recorridos de IKEA favorecen que el 60% de lo que nos llevamos  no esté en nuestra […]

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-228156 Thu, 12 Jul 2012 04:04:53 +0000 http://www.90percentofeverything.com/?p=5217#comment-228156 […] Alan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns – This is from Harry Brignull the UX’er who is focusing on UX Dark Patterns and skimming this post is what really got me thinking about Retail design and user research. […]

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-157322 Wed, 20 Apr 2011 22:49:52 +0000 http://www.90percentofeverything.com/?p=5217#comment-157322 ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. Thatâ€s phenomenal. [...]]]> […] Amazing article about Dark Patterns- how humans move through their enviroments: Ikea is highly disorienting and yet there is only one route to follow. […] Before long, you’ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. That’s phenomenal. […]

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-157321 Wed, 20 Apr 2011 22:48:39 +0000 http://www.90percentofeverything.com/?p=5217#comment-157321 ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. Thatâ€s phenomenal. Map showing walking patterns through Ikea [...]]]> […] Amazing article about Dark Patterns- how humans move through their enviroments: Ikea is highly disorienting and yet there is only one route to follow. […] Before long, you’ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. That’s phenomenal. Map showing walking patterns through Ikea […]

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-156519 Fri, 15 Apr 2011 20:23:46 +0000 http://www.90percentofeverything.com/?p=5217#comment-156519 On a closely related topic, I strongly recommend this book by Clotaire Rapaille: “The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.”
He developed some deep techniques of finding out what people REALLY wanted, as opposed to what they said they wanted. And for each product or service, there was a key word or saying that summed up people’s innermost feelings. Example: Jeep changed their vehicle design and one of the changes was from “old-fashioned” round headlamps to square. Sales were off. Rapaille found that because of the way people used their jeeps, the key concept was “horse.” It was something you “rode.” He said “put back the round headlamps to make it more animal-like. Sales zoomed. Many other examples.

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-155729 Mon, 11 Apr 2011 12:34:38 +0000 http://www.90percentofeverything.com/?p=5217#comment-155729 Great article – loved the fact that the apparent simplicity of the conclusions is underpinned by some *serious* research. The stuff about Harrods reminded me of the “butt brush effect” discovered by Paco Underhill when researching why people who were clearly interested in buying ties at Macy’s, failed to make a purchase. The proximity of the tie rail to the main aisle meant that people passing through invaded the physical space of the person looking at the tie, making them feel uncomfortable and therefore unwilling to proceed. The obvious only becomes so once you factor in physical experience and capabilities.

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-155713 Mon, 11 Apr 2011 08:45:53 +0000 http://www.90percentofeverything.com/?p=5217#comment-155713 Harry – amazing article. Love that user experience and data is combined to create a richer, deeper understanding.

]]> https://www.90percentofeverything.com/2011/04/10/alan-penn-on-shop-floor-plan-design-ikea-and-dark-patterns/#comment-155649 Mon, 11 Apr 2011 00:10:42 +0000 http://www.90percentofeverything.com/?p=5217#comment-155649 […] })(); 90 percent of everything : Usability Blog Written by Harry BrignullAlan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns. April 10th, 2011 by Harry Brignull • Add a commentNew here? Why not subscribe via RSS or follow […]

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