Comments on: Alan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns.

By: Del diseño de los centros comerciales | No sólo software

Del diseño de los centros comerciales | No sólo software — Sun, 28 Jun 2015 11:33:43 +0000

[…] es un recorrido por diferentes diseños de tiendas y centros comerciales, que explica por qué Harrods vendía los sábados menos de lo esperado o cómo los recorridos de IKEA favorecen que el 60% de lo que nos llevamos no esté en nuestra […]

By: Retail space design – Web and at the Mall | A Better User Experience

Retail space design – Web and at the Mall | A Better User Experience — Thu, 12 Jul 2012 04:04:53 +0000

[…] Alan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns – This is from Harry Brignull the UX’er who is focusing on UX Dark Patterns and skimming this post is what really got me thinking about Retail design and user research. […]

By: Dark Patterns and Human Movement « Charles’ Boise Blog

Dark Patterns and Human Movement « Charles’ Boise Blog — Wed, 20 Apr 2011 22:49:52 +0000

[...] Amazing article about Dark Patterns- how humans move through their enviroments: Ikea is highly disorienting and yet there is only one route to follow. [...] Before long, youâ€ve got a trolley full of stuff that is not the things that you came there for. Something in the order of 60% of purchases at Ikea are not the things that people had on their shopping list when they came in the first place. Thatâ€s phenomenal. [...]

By: Charles’ Boise Blog

Charles’ Boise Blog — Wed, 20 Apr 2011 22:48:39 +0000

By: Johnb3950

Johnb3950 — Fri, 15 Apr 2011 20:23:46 +0000

On a closely related topic, I strongly recommend this book by Clotaire Rapaille: “The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do.”
He developed some deep techniques of finding out what people REALLY wanted, as opposed to what they said they wanted. And for each product or service, there was a key word or saying that summed up people’s innermost feelings. Example: Jeep changed their vehicle design and one of the changes was from “old-fashioned” round headlamps to square. Sales were off. Rapaille found that because of the way people used their jeeps, the key concept was “horse.” It was something you “rode.” He said “put back the round headlamps to make it more animal-like. Sales zoomed. Many other examples.

By: Stuart Curran

Stuart Curran — Mon, 11 Apr 2011 12:34:38 +0000

Great article – loved the fact that the apparent simplicity of the conclusions is underpinned by some *serious* research. The stuff about Harrods reminded me of the “butt brush effect” discovered by Paco Underhill when researching why people who were clearly interested in buying ties at Macy’s, failed to make a purchase. The proximity of the tie rail to the main aisle meant that people passing through invaded the physical space of the person looking at the tie, making them feel uncomfortable and therefore unwilling to proceed. The obvious only becomes so once you factor in physical experience and capabilities.

By: Phil

Phil — Mon, 11 Apr 2011 08:45:53 +0000

Harry – amazing article. Love that user experience and data is combined to create a richer, deeper understanding.

By: Alan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns.

Alan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns. — Mon, 11 Apr 2011 00:10:42 +0000

[…] })(); 90 percent of everything : Usability Blog Written by Harry BrignullAlan Penn on Shop Floor Plan Design, Ikea, and Dark Patterns. April 10th, 2011 by Harry Brignull • Add a commentNew here? Why not subscribe via RSS or follow […]