Comments on: Local maxima and the perils of data-driven design https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/ User Experience Design, Research & Good Old Fashioned Usability Wed, 01 May 2019 06:06:05 +0000 hourly 1 By: Taking Small Steps… The Risk of Local Maximums | ReceiveBack https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-596640 Mon, 07 Mar 2016 17:18:32 +0000 http://www.90percentofeverything.com/?p=4759#comment-596640 […] its tendency to limit the processes that are ‘in scope’ for modification, can lead to hitting a local maximum. This makes it even harder to advocate for the next wave of change, because the process as it is […]

]]> By: How to Get Over Local Maximum? Everyone Hits It Eventually - News Aggregator https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-596617 Wed, 23 Sep 2015 21:45:38 +0000 http://www.90percentofeverything.com/?p=4759#comment-596617 […] An article on 90 Percent of Everything agrees, saying that the analysis that gets you out of a rut tends not to be data-driven, and that a creative leap is necessary to reach new heights. […]

]]> By: How to Get Over Local Maximum? Everyone Hits It Eventually | Profit Maxim Tips&Tricks https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-596616 Tue, 22 Sep 2015 06:54:13 +0000 http://www.90percentofeverything.com/?p=4759#comment-596616 […] An article on 90 Percent of Everything agrees, saying that the analysis that gets you out of a rut tends not to be data-driven, and that a creative leap is necessary to reach new heights. […]

]]> By: How to Get Over Local Maximum? Everyone Hits It Eventually https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-596615 Mon, 21 Sep 2015 19:10:54 +0000 http://www.90percentofeverything.com/?p=4759#comment-596615 […] An article on 90 Percent of Everything agrees, saying that the analysis that gets you out of a rut tends not to be data-driven, and that a creative leap is necessary to reach new heights. […]

]]> By: Dan Carter https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-554933 Sun, 08 Dec 2013 08:57:09 +0000 http://www.90percentofeverything.com/?p=4759#comment-554933 Great info. Thanks i was looking for this.

]]> By: Pre-Launch Keyword Research for Startups | ???????? ?? ??????? - ??? ??????|SEO|??????|?????|??????|?????? https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-492839 Fri, 06 Sep 2013 10:18:30 +0000 http://www.90percentofeverything.com/?p=4759#comment-492839 […] yourself to properly receive that data.  The answer is to cast a wide net so as not to reach a local maximum and limit your traffic & conversions, and then iterate into more profitable keyword […]

]]> By: UX – Amazon a atteint un maximum local | Hi le Web https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-257035 Sat, 20 Oct 2012 11:16:17 +0000 http://www.90percentofeverything.com/?p=4759#comment-257035 atteindre le sommet de la colline de gauche, alors qu’il y a une énorme montagne sur la droite que vous êtes incapables de voir parce que cela nécessite une approche de design radicalement différente. — Harry Brignull, Local maxima and the perils of data-driven design [...]]]> […] Le design piloté par les données revient parfois à perdre son temps en essayant d’atteindre le sommet de la colline de gauche, alors qu’il y a une énorme montagne sur la droite que vous êtes incapables de voir parce que cela nécessite une approche de design radicalement différente. — Harry Brignull, Local maxima and the perils of data-driven design […]

]]> By: O innowacji - user experience design: projektowanie interakcji i użyteczność https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-223508 Sun, 17 Jun 2012 20:01:35 +0000 http://www.90percentofeverything.com/?p=4759#comment-223508 […] Local maxima and the perils of data-driven design […]

]]> By: Stuart G. Hall https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-146937 Sat, 08 Jan 2011 11:55:50 +0000 http://www.90percentofeverything.com/?p=4759#comment-146937 Useful; makes me think of the data-driven world of e-commerce…

]]> By: Harry Brignull https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-146740 Thu, 06 Jan 2011 21:26:57 +0000 http://www.90percentofeverything.com/?p=4759#comment-146740 t really create anything with it."</em>]]> The argument Adam presented is that they were that “Data Informed” but not “Data Driven”. I admit the distinction is rather blurred, but the point is that the data itself doesn’t tell you what to design. It seems to be human nature to use methods like AB testing to focus in on minutiae rather than big design issues like user journey flows (business logic) or page layouts.

In reality, there is no reason why you can’t use AB testing (or any quant research method) to test any design ideas, big or small.

Paras Chopra makes a good point about this in his Smashing Mag article: “Whoever claimed that A/B testing is good for creating anything? Creation happens in the mind, not in a tool. The same flawed reasoning could be applied to a paint brush: A paint brush is like a stick with some fur. You can use it to poke your cat, but you can’t really create anything with it.”

]]> By: gef05 https://www.90percentofeverything.com/2011/01/06/local-maxima-and-the-perils-of-data-driven-design/#comment-146720 Thu, 06 Jan 2011 17:45:19 +0000 http://www.90percentofeverything.com/?p=4759#comment-146720 “This resulted in a significant decrease in traffic to applications.”

So — this conclusion is a creative leap and not an analysis using data?

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