Comments on: Aaron Levenstein: “Statistics are like a bikini…” https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/ User Experience Design, Research & Good Old Fashioned Usability Wed, 01 May 2019 06:09:11 +0000 hourly 1 By: john moore (from Brand Autopsy) https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-140109 Tue, 05 Oct 2010 14:23:09 +0000 http://www.90percentofeverything.com/?p=4129#comment-140109 Inside the pages of Freakonomics and other books like that are countless examples of “bikini statistics” that reveal interesting stuff but the vital information is in what those statistics don’t reveal.

]]> By: James Page https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-139860 Sun, 26 Sep 2010 09:31:20 +0000 http://www.90percentofeverything.com/?p=4129#comment-139860 This is why Theory first is so important. What this means is that you state your theory, and then test it. Where allot of UX research is challenged is that most methods claim to be theory last. This is where you observe and then come out with a theory. I say claim as I believe that allot of practitioner have a theory before they start. Sure it is possible to do theory last, with rigour, but it takes more time than most of people in our industry have.

It gets very dangerous when you mix theory last with statistics. “Correlation does not imply causation”.

Most explanations, the why, of the natural world have come about through “theory last”. I get slightly annoyed when people claim that “theory last” can’t explain the why.

Can’t wait for your post on Critical Thinking.

]]> By: Harry Brignull https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-139849 Sat, 25 Sep 2010 17:45:39 +0000 http://www.90percentofeverything.com/?p=4129#comment-139849 Kev, how about this for a recent example?

]]> By: Kevmusic5 https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-139815 Fri, 24 Sep 2010 07:37:17 +0000 http://www.90percentofeverything.com/?p=4129#comment-139815 Harry- do you have any examples to illustrate what you mean?

]]> By: Harry Brignull https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-139764 Wed, 22 Sep 2010 21:32:00 +0000 http://www.90percentofeverything.com/?p=4129#comment-139764 Kev – sure, but there’s something about stats that give a feel of ‘irrefutable, objective fact’ when in fact they’re just numbers. It’s the details of the research from which they’re generated that matters.

]]> By: Kevmusic https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-139747 Wed, 22 Sep 2010 14:29:01 +0000 http://www.90percentofeverything.com/?p=4129#comment-139747 The same is true of any human activity, including design. So we can also say the following: “Interaction design is carried out by *people* People have motivations. Understand their motivations and you understand a lot about what they have done (either unwittingly or deliberately) to achieve the results presented to you.”

]]> By: Statistics are like a bikini. at webCONSUL https://www.90percentofeverything.com/2010/09/22/aaron-levenstein-statistics-are-like-a-bikini/#comment-139739 Wed, 22 Sep 2010 12:32:46 +0000 http://www.90percentofeverything.com/?p=4129#comment-139739 […] via 90% of everything und dieser auf Brand Autopsy. Written by PW – the webconsulSeptember 22nd, 2010 at 2:31 pmPosted […]

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