This is why Theory first is so important. What this means is that you state your theory, and then test it. Where allot of UX research is challenged is that most methods claim to be theory last. This is where you observe and then come out with a theory. I say claim as I believe that allot of practitioner have a theory before they start. Sure it is possible to do theory last, with rigour, but it takes more time than most of people in our industry have.
It gets very dangerous when you mix theory last with statistics. “Correlation does not imply causation”.
Most explanations, the why, of the natural world have come about through “theory last”. I get slightly annoyed when people claim that “theory last” can’t explain the why.
Can’t wait for your post on Critical Thinking.
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