1. Yes David Ogilvy is a legend and i strongly recommend his book ‘On Advertising’ – it’s full of relevant and original insight, from a true innovator
http://www.amazon.co.uk/Ogilvy-Advertising-David/dp/1853756156
2. It’s kind of depressing how unaware most ‘digital’ designers are of the history of Design and User Focussed creative work. I often find myself gritting my teeth when UX Designers flaunt the principles of UCD like a newly discovered craft.
Walter Landor, David Ogilvy, Paul Rand, Saul Bass, Walter Gropius – how often do you hear these guys referenced at Online events?
It can be a stark reminder of how digital design is still in it’s adolescence.
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