Comments on: ROI is not just for businesses: how users make ROI judgements https://www.90percentofeverything.com/2009/03/24/roi-is-not-just-for-businesses-how-users-make-roi-judgements/ User Experience Design, Research & Good Old Fashioned Usability Mon, 22 Nov 2010 21:53:06 +0000 hourly 1 By: “ROI is not just for businesses: how users make ROI judgments” « OxfordTechnologyVentures https://www.90percentofeverything.com/2009/03/24/roi-is-not-just-for-businesses-how-users-make-roi-judgements/#comment-142902 Mon, 22 Nov 2010 21:53:06 +0000 http://www.90percentofeverything.com/?p=596#comment-142902 […] “ROI is not just for businesses: how users make ROI judgments” URL: http://www.90percentofeverything.com/2009/03/24/roi-is-not-just-for-businesses-how-users-make-roi-ju… […]

]]>
By: Top posts of 2009 on 90percentofeverything.com- 90 Percent of Everything https://www.90percentofeverything.com/2009/03/24/roi-is-not-just-for-businesses-how-users-make-roi-judgements/#comment-116084 Mon, 07 Dec 2009 09:11:21 +0000 http://www.90percentofeverything.com/?p=596#comment-116084 […] ROI is not just for businesses: how users make ROI judgements […]

]]>
By: Harry Brignull https://www.90percentofeverything.com/2009/03/24/roi-is-not-just-for-businesses-how-users-make-roi-judgements/#comment-93973 Wed, 25 Mar 2009 06:17:07 +0000 http://www.90percentofeverything.com/?p=596#comment-93973 You should do a post on Zipf’s Law over on your FeraLabs blog.

]]>
By: James Page https://www.90percentofeverything.com/2009/03/24/roi-is-not-just-for-businesses-how-users-make-roi-judgements/#comment-93911 Tue, 24 Mar 2009 14:42:49 +0000 http://www.90percentofeverything.com/?p=596#comment-93911 The theory for this is Zipf’s “Theory of least effort”. From this theory comes Zipf’s Law. Which states that we use tools in approximated with a Zipfian distribution.

The simplest Zipfian distribution is a “1/f function”. Given a set of Zipfian distributed frequencies, sorted from most common to least common, the second most common frequency will occur ½ as often as the first. The third most common frequency will occur 1/3 as often as the first. The nth most common frequency will occur 1/n as often as the first.

Many fields use Zipf’s “Theory of least effort” including transport economics.

]]>