I didn’t see the details of the study (the link points only to the tester’s homepage), so I thought my reasoning might be of interest since it led to the same results testing observed.
]]>I’m guessing B for the second one purely because there is less overall detail on the page and the number is very close to one of the images.
]]>Clickthroughs to item detail page: A
Call me back requests: B
Although I think it would be good to see full length screenshots in order to get an impression of how the page looks when scrolled down.
Well done for making this a quiz by the way :)
]]>;)
]]>B got more Call Me Backs because conversely the more info button isn’t obviously positioned and seems somewhat disjointed from the rest of the search result, so the next action would be Call Me Back.
HOWEVER,
A might have gotten more Call Me Backs simply because it falls in the visual eye flow.
]]>Clickthroughs to item detail page: A
Call me back requests: B
Design A just doesn’t look like a search results page to me.
Do we get a prize for this? ;-)
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