Comments on: Should the recession change how we “sell” User Experience? https://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/ User Experience Design, Research & Good Old Fashioned Usability Thu, 12 Feb 2009 22:54:53 +0000 hourly 1 By: Consultant Thursdays: Selling User Experience During The Recession | Usability Counts | User Experience, Social Media https://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/#comment-90576 Thu, 12 Feb 2009 22:54:53 +0000 http://www.90percentofeverything.com/?p=472#comment-90576 […] 90 Percent Of Everything has a great post about this, about placing some skin into the game, profiting off of the results of UX. There are also some dangers, like not every change has an ROI tied to it that’s obvious or evident (or, how do you measure the touch interface changes with an iPhone?). […]

]]> By: Harry Brignull https://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/#comment-90538 Thu, 12 Feb 2009 14:20:17 +0000 http://www.90percentofeverything.com/?p=472#comment-90538 @David Yes, maybe! …though I think the term is seen as slightly pedestrian by some. I think CRO – Conversion Rate Optimization – is a term that might get more popular this year. It’s a bit naff but it makes the linkage between design and revenue very explicit, and would appeal to old school business types who don’t quite “get” UX.

@Richard haha! A quality bit of Vic and Bob!

]]> By: Richard Rutter https://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/#comment-90537 Thu, 12 Feb 2009 14:05:11 +0000 http://www.90percentofeverything.com/?p=472#comment-90537 Harry, you should have linked to this instead: http://www.youtube.com/watch?v=jKFhP-iR5M8

]]> By: David Hamill https://www.90percentofeverything.com/2009/02/12/should-the-recession-change-how-we-sell-user-experience/#comment-90536 Thu, 12 Feb 2009 13:44:32 +0000 http://www.90percentofeverything.com/?p=472#comment-90536 Hi Harry,

Do you think we might revert back to ‘usability’ as the word we use to describe it?

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