Comments on: How Obama’s team used A/B testing to improve fund raising https://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/ User Experience Design, Research & Good Old Fashioned Usability Wed, 27 May 2009 16:14:37 +0000 hourly 1 By: Presidential Promotions « Rpromo’s Blog https://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/#comment-99174 Wed, 27 May 2009 16:14:37 +0000 http://www.90percentofeverything.com/?p=487#comment-99174 […] products in the course of his winning Presidential campaign, he also used them well together. 90 Percent of Everything recently showcased how his team used different shirts and different page layouts to find out how to […]

]]> By: Harry Brignull https://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/#comment-90435 Wed, 11 Feb 2009 11:16:50 +0000 http://www.90percentofeverything.com/?p=487#comment-90435 A/B testing is evaluative – it allows you to converge on the best item from a predefined set of items. If you have 10 bad ideas, you will only find out which one is the least bad.

Other forms of research are more generative – they stimulate innovative thought and creative design. Like contextual field research / Ethnography, for example.

]]> By: Laurence Veale https://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/#comment-90434 Wed, 11 Feb 2009 11:01:39 +0000 http://www.90percentofeverything.com/?p=487#comment-90434 What’s the alternative to an *existing* idea? An unknown unknown? ;)

]]> By: Harry Brignull https://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/#comment-90375 Tue, 10 Feb 2009 21:12:27 +0000 http://www.90percentofeverything.com/?p=487#comment-90375 Haha! This is exactly the limitation of A/B testing – you only ever find out which of your *existing* ideas are most effective…

]]> By: Alex G https://www.90percentofeverything.com/2009/02/10/how-obamas-team-used-ab-testing-to-improve-fund-raising/#comment-90371 Tue, 10 Feb 2009 20:39:43 +0000 http://www.90percentofeverything.com/?p=487#comment-90371 What the team failed to test was an alternative garment offering – perhaps an attractive Obamathong? They’d now have enough donated money left over to fix the floundering US economy.

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