Comments on: A/B test results for the Firefox download button wording https://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/ User Experience Design, Research & Good Old Fashioned Usability Tue, 05 Jan 2010 16:00:13 +0000 hourly 1 By: Strong calls to action: the importance of wording - Blog - Red Gate User Experience https://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-117445 Tue, 05 Jan 2010 16:00:13 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-117445 […] an A/B test was run on the wording of the download button on the Firefox website. This simple example […]

]]> By: James https://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78657 Sat, 22 Nov 2008 14:00:27 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78657 Variation ‘A’ because the wording is stronger. A good copy editor will tell you a strong call to action works far better than a weak one.

Download Now tells you do something now. Try sounds more wishy washy. It does not broadcast confidence.

Note that they had 300k page views before ending the experiment.

]]> By: Antony Ribot https://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78640 Sat, 22 Nov 2008 11:53:11 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78640 I would also suggest that A is superior as it doesn’t duplicate “Firefox 3” text. The “Get Firefox 3” title gives the context and the button provides the action. Thanks for highlighting this A/B test Harry!

]]> By: Bruce Boughton https://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78631 Sat, 22 Nov 2008 11:32:42 +0000 http://www.90percentofeverything.com/2008/11/22/ab-test-results-for-the-firefox-download-button-wording/#comment-78631 My guess would be that A was more effective. I think the down arrow in B is not really associated with the concept of trying (as opposed to downloading) and so is interpreted as a navigational cue, leading users to look below. Also, download now implies there are no more steps to go through, whereas try now suggests the button takes you to another page.

]]>