We need to know the expected uplift of the winner, the original conversion rate,how many page views, and the length of the experiment. Was there any control for demographics? Was the experiment measuring the purchase of one product or multiple? Did any of the participants have green/red colour blindness?
J
]]>Also it’s good to have a photo of the item to reassure they have selected the right thing.
So I’d say 2,1,5,4,3? Maybe?
]]>But… I can see a few problems with ALL of them. Why is the product name always shown in capitals? Capitals are known to have a negative impact on readability.
The update shopping basket button at the bottom of all of them except V3 is visually disconnected from the function it’s meant to perform (updating the total if the user adjusts the quantity). This means users might not be able to work out how to do this, and give up in frustration.
In V3 they seem to try to fix this but use a really big fontsize for no apparent reason.
In V3 they use vile bright green text for the table headings.
It’s almost like the designer was asked to come up with 5 variants but ran out of ideas so they changed some quite superficial things.
Also how about showing the delivery costs upfront to avoid billshock?
]]>I think #5 will probably be the top choice by participants.
Personally I wouldn’t choose any. A combination of aspects from each would be my choice. I don’t like the tiny remove icon, but I also don’t like the plain text link. I’d prefer a more prominent icon or even a button there. I’d left align the the continue shopping button and right align the checkout and update buttons.
Anyway, no one is here to read my opinion.
I’ve been waiting all day for the answer. When is it coming?
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