Comments on: This is a great deal* (*actually it isn’t) https://www.90percentofeverything.com/2008/01/09/this-is-a-great-deal-actually-it-isnt/ User Experience Design, Research & Good Old Fashioned Usability Sun, 06 Feb 2011 10:13:51 +0000 hourly 1 By: Black hat copywriting https://www.90percentofeverything.com/2008/01/09/this-is-a-great-deal-actually-it-isnt/#comment-149288 Sun, 06 Feb 2011 10:13:51 +0000 http://www.90percentofeverything.com/2008/01/09/this-is-a-great-deal-actually-it-isnt/#comment-149288 […] but says another thing entirely when carefully read word-for-word (e.g. from a legal perspective). Small print and footnotes are a classic examples of this. Black hat copywriting basically involves subverting well known UX […]

]]> By: Alexis Brion https://www.90percentofeverything.com/2008/01/09/this-is-a-great-deal-actually-it-isnt/#comment-39799 Thu, 10 Jan 2008 16:47:08 +0000 http://www.90percentofeverything.com/2008/01/09/this-is-a-great-deal-actually-it-isnt/#comment-39799 You are right, the asterisk makes a difference. But to be honest I would love to have such an offer in Germany…

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