DJ – not sure if I agree with your diagnosis that ‘I’m not really looking for a flight’ – I am and I’m prepared to slam my cash on the table fairly immediately if I can compare the options I want. I’ll of course have a few other windows open to see a bit more about each destination before deciding but the site that lets me compare flights across destinations and dates will be the one I book with.
]]>I confess I work for the company who redesigned the site, and we didn’t get everything perfect, but it’s a step in the right direction, with the user experience taking priority.
]]>They used to have a very visible query that showed the cheapest places you could fly away over a number of weekends. It’s still in there, somewhere.
]]>2. Most people looking for flights want to know “how much” and “when can I go”. These questions can’t be answered without the user providing a range of airports to fly from & to. Partly I think this is why people get freaked out about going into travel agents. As an experience, it’s too “in your face”. However this is the way the travel industry works.
So taking those 2 factors into account, there is certainly an opportunity there. But why haven’t any of the major sites taken this one up?
Cheers
DJ